ethical shopping

Where I Love to Shop in London


A common question I’m often asked is “Where are the best places to shop in London?” While I’ve already shared a few times now that I’m really not much of a shopper, when I moved to London back in August, I came with virtually no winter clothes in my suitcase and have been forced to acquire an entirely new wardrobe this season. Throughout this process, I’ve discovered a few stores that I can always count on to have high quality clothes that align with my “fewer, better things” mentality (and all of them offer online shopping even if you can’t make it to London in the near future). Furthermore, I support the ethical commitments they are making regarding important issues like climate change and fair labor. So if shopping online or in London is something you’re looking to do anytime soon, here are my four favorite places:

& Other Stories

& other stories

This is hands down my favorite (and most frequented) place to shop in London (although they have locations all over). They have beautiful pieces designed by creatives from around the world, creating a global aesthetic that I love. They believe that the manufacturing of clothes, shoes, accessories and beauty products should be done in a responsible way and their aim is to create collections, with well thought-out solutions, that give people the opportunity to express their personality.

While I love their designs, I equally love that they are aware that climate change is one of the major challenges of our time and are taking action to tackle this (they continually expand their environmental goals and want to find the most energy efficient and sustainable way for all stages of their business.) They want to reduce the environmental footprint in the fashion world, and believe recycling is a big part of that, so they established an in-store recycling program for all beauty packaging. They’ve extended this program to include textiles too (includes stores in Sweden, Belgium, Denmark, France, Germany, Italy, Netherlands, Spain, United Kingdom and the United States).

The items I’ve purchased this season and wear frequently can be found below.

sezane london

Sézane is a French label with pieces that are designed to last, to be passed on, and are created with integrity. They believe doing things well is both a choice and a duty, and they have never deviated from it. Every season they scour the world in search of the very best materials, take great care of their partners, and ensure every last metre of fabric is used. They believe in taking concrete actions in order to assume their social responsibilities and limit their environmental impact. Their pieces are beautiful and I’ve loved every item that I’ve purchased from them (the items I purchased are now sold out, but take a look at their site for plenty of new, beautiful options that are available).

jack willis London

Jack Wills is a British lifestyle brand known for its high-quality, heritage-inspired wardrobe classics. It’s a great place to find classic items (like my trench coat and cable skirt). I also support their company values like ensuring that all of our materials are sourced responsibly. They firmly believe it is not acceptable for animals to suffer in the name of fashion or cosmetics, and they also work with suppliers that make great clothes in a fair, equitable and environmentally conscious manner.

Hobbs London blouse

Hobbs offers modern cuts, feminine tailoring and heritage craftsmanship – inspired by London, designed here and brought to life by their in-house atelier. They don’t get swayed by trends that come and go and are smart enough to see beyond the throwaway, to seek out styles that will stay relevant. Current yet timeless, they make the pieces you’ll still be reaching for ten years from now. Furthermore, working conditions are safe and hygienic, child labor is forbidden, living wages are paid and no harsh or inhumane treatment is allowed.

I’ve loved finding timeless pieces here that I know will last (see some recent favorites below).

I hope you love these stores as much as I do and that this post helps you shop more consciously and sustainably. If you have other brands you love to support that are fighting fast fashion and making more ethical choices, tell me about them in the comments below.

Thanks so much for stopping by!



blonde atlas logo