As a luxury travel advisor, part of my job is to stay up to date on the latest trends in travel to better serve our clients. Our family at @embarkbeyond recently released their latest report focusing on what’s trending in luxury travel right now, and more importantly, what that means for you. From secret hideaways to destination comebacks, these trends aren’t just industry buzz; they’re the blueprint for your next unforgettable journey.
If you’re hoping to plan a custom trip with our team, we’re currently on a waitlist for bespoke travel planning services. The end of the year and start of the next are always our busiest, and we’re already deep into 2026 inquiries.
Whether it’s a long-awaited honeymoon, a friends trip to Italy, or a rogue adventure you’ve been dreaming about for years, we’d love to help you shape it. But the earlier we know, the better we can serve you.
You can join the waitlist by getting in touch HERE.
Europe’s New Summer
Once the month everyone avoided, August is now the unexpected opportunity for Mediterranean travel. With June and September in high demand and soaking up the spotlight, August has become a little quieter, yet still offers the best of summer weather. It’s the sweet spot for summer escapes.
The Comeback of the French Riviera
The Riviera is having a true renaissance. Glamour, elegance, and effortless coastal charm are back. St. Tropez leads the glamorous revival, with Monte Carlo and Cannes basking in the glow.
The Rise of “Un-Instagrammed” Luxury
Privacy is the new prestige. Travelers are seeking places so discreet they barely appear online, some even ban cameras, keeping the experience for those truly “in the know.” That’s where a well-connected travel advisor and our insider relationships make all the difference, opening doors to places you might never find on your own.
Passion-Led Escapes
From padel tournaments in Portugal to couture shopping sprees in Paris, travel is becoming deeply personal. Your interests and passions are no longer just part of the trip, they’re becoming the destination itself, shaping where you go and how you experience it.
Squad Goals
Friends, families, and like-minded groups are traveling together more than ever. The new luxury? Curated experiences shared with your inner circle: private yachts, wine estates, and villas designed for connection. If you want to join an already curated group trip, our Atlas Adventures is for you!
Solo Sojourns
More travelers, especially women, are setting off alone, choosing ultra-personalized, luxury itineraries for reflection, freedom, and discovery. Working with a trusted travel advisor means any worries about traveling alone are met with expert guidance, insider connections, and peace of mind. We design safe, seamless, and inspiring solo trips that let you explore on your own terms.
South Africa Still Shines
From epic safaris to coastal escapes and wine country charm, South Africa keeps climbing the luxury hot list, blending wild adventure with world-class indulgence. We specialize in crafting unforgettable South African itineraries that bring it all to life.
From passion projects to private paradises, we know how to take these trends beyond the headlines, turning them into experiences you’ll never forget. With our planning expertise and insider access, all you need to do is pack.
Ready to plan your next adventure? Trust us to take you beyond what’s popular and into what’s unforgettable. Reach out to our team to reserve your place on our calendar and begin dreaming together! A note about planning a safari: we recommend starting to plan with us a year before travel.
